Navigating the complex SaaS landscape requires a strategic perspective grounded in market and competitive intelligence. This comprehensive course arms you with the methodologies, frameworks, and tools needed to conduct incisive market analysis tailored for SaaS companies. Learn to size and segment target markets, analyze industry forces, identify customer needs, benchmark competitors, and collect data-driven insights. The course modules take you through a step-by-step process of understanding your market landscape, competitors, and customers deeply. By mastering market and competitive analysis frameworks, you will gain actionable insights that directly feed into your positioning, differentiation, innovation, and growth strategies.